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It's Up to Us Media Campaign Launches

Published:  August 1, 2017

With support from United Way of the Wine Country and the Center for Well-Being, Hearts of Sonoma County launched a multi-faceted outreach and media campaign on August 1. The “It’s Up to Usmedia campaign aims to raise awareness of the importance of blood pressure control for heart health.

It’s Up To Us is about empowering the communities that heart disease impacts the most. It brings us together, because there are too many heart related deaths that shouldn’t happen. It provides the information and raises awareness, driving people to join the cause and help their friends, family, and neighbors. This is an issue that affects all of us, it’s time we fight back, together.

Through the media campaign, Sonoma County residents are encouraged to visit CheckYourBP.org or TomeselaPresion.org to learn more. This campaign will be strengthened through direct community engagement by the Center for Well-Being’s Promotores de Salud.  The Promotores will be focused on helping residents check their blood pressure numbers and equipping them with tools to access critical self-care resources. 

“It’s Up To Us” is a key component of the Hearts of Sonoma County initiative to reduce deaths and disability from heart attacks and strokes in Sonoma County through early detection and better management of high blood pressure and other cardiovascular disease risk factors. Hearts of Sonoma County's other main components are: 

  • Local health system collaboration to standardize and improve cardiovascular care for everyone.
  • Linking clinical and community efforts to bridge people in need of care with information and resources to get into care and take control of their health.

Contact Information

Sonoma Health Action

Contact us by Phone


1450 Neotomas Ave.

Suite 200

Santa Rosa, CA 95405